Digital Marketing Specialist CV Example & Writing Guide

The full CV example

One CV, written for an in-house performance role at a DTC brand. The detail to copy is the level of specificity inside each platform.

An invented person for the purposes of this example. Replace all of it with your own name, city, email, phone and one link.

Why this CV works

Five things this CV does that a tools-list CV cannot:

• It says which part of the results was his

  The context line reads "I run paid social and paid search; a colleague runs affiliate and display." One sentence stops a reader crediting him with the whole marketing mix, and stops an interviewer catching the overclaim twenty minutes in. Specialists lose more offers to this than to weak numbers.

• Every platform is attached to something he configured in it

  Meta is not a logo here, it is "23 ad sets into 6". Merchant Center is "feed titles and attributes for 1,100 SKUs". Tag Manager is "server-side tagging and the conversions API". A reader who runs these accounts can tell within one line whether the person has been inside them.

• The spend level is stated, so the results can be sized

  "About 48k EUR a month" turns a cost per acquisition of 29 EUR into a legible number. A CAC figure without the spend behind it could come from a 2k EUR test or a seven-figure account, and a hiring manager who runs the second one will assume the first.

• The creative testing bullet admits the hit rate

  "3 of 12 beat control on hook rate and 1 of those held on cost per acquisition" is a worse-sounding number than "improved creative performance", and it is far more convincing, because it is the shape a real testing programme has. It also shows he separates a hook-rate win from a cost win.

• Tracking work appears as work, not as a tool name

  Recovering "about 18% of purchase events" through server-side tagging is the sort of thing a specialist does that nobody sees in a campaign report. Putting it on the CV is how the person who sets up measurement gets paid differently from the person who reads it.

Professional summary examples

Entry level

At this stage name the accounts, the budget band and one change you personally made. Agency juniors touch a lot of accounts; say what you did in one of them.

Mid level

Spend level, one structural change and one cost movement. The last sentence is the differentiator: most specialists at this level cannot set up their own measurement.

Senior

Senior here is still hands on. Say the spend ceiling you have actually worked at and the kind of mess you are hired to walk into.

Experience bullet examples

Twelve bullets in weak and strong form. Every number below belongs to the fictional example on this page: swap in your own spend levels, cost targets and test counts, because a figure from someone else's account collapses at the first technical question.

Weak

Managed Facebook and Instagram ads.

Stronger

Rebuilt the Meta account from 23 ad sets into 6 campaigns, consolidating 48k EUR of monthly spend so each ad set had the conversion volume to exit learning.

Why

Account structure is the most specialist-sounding thing you can put on a CV, and almost nobody puts it there.

Weak

Reduced cost per acquisition.

Stronger

Took cost per acquisition from 41 to 29 EUR over ten weeks by consolidating the account and moving creative testing to a fixed weekly slot.

Why

Give the before, the after, the period and the mechanism. Two of the four is a claim, not a result.

Weak

Created and tested ad creative.

Stronger

Ship 12 creative concepts a month against one control; 3 of 12 beat control on hook rate last quarter and 1 held on cost per acquisition.

Why

An honest hit rate is stronger than a vague improvement, and it tells a reader you know which metric decides.

Weak

Set up conversion tracking.

Stronger

Implemented server-side tagging and the conversions API, recovering about 18% of purchase events that browser-side tracking was not attributing.

Why

Name the specific implementation. "Set up tracking" is what someone says when they watched a developer do it.

Weak

Managed Google Ads campaigns.

Stronger

Split one catch-all search campaign into branded, generic and competitor, which exposed that branded terms were carrying 71% of the account's reported conversions.

Why

A structural change that revealed something uncomfortable is more credible than a tidy uplift.

Weak

Looked after the product feed.

Stronger

Rewrote Merchant Center titles and attributes for 1,100 SKUs, taking disapprovals from 220 products to 4 and making shopping viable.

Why

Feed work is unglamorous, specialist, and instantly recognisable to anyone who has done it.

Weak

Sent email campaigns.

Stronger

Built a five-email post-purchase and replenishment flow in Klaviyo that now produces about 9% of monthly DTC revenue.

Why

Campaigns are one-offs, flows are assets. Say which one you built and what share of revenue it carries.

Weak

Improved the landing pages.

Stronger

Ran 6 landing-page tests against the paid-social bundle offer; two shipped and conversion moved from 2.1% to 3.0%.

Why

Tests run, tests shipped, and the movement. Reporting only the winners is the tell of a CV written backwards.

Weak

Worked on SEO.

Stronger

Rewrote titles, descriptions and on-page copy for 40 product pages around search intent, which took non-brand organic sessions from about 6k to 14k a month in seven months.

Why

Say how many pages and what you changed on them. "Worked on SEO" covers everything from a plugin install to a migration.

Weak

Used GA4 and Looker Studio.

Stronger

Rebuilt the GA4 event map and the Looker Studio channel view so each channel had one agreed conversion definition before the quarterly review.

Why

Tools in a sentence of their own are free to type. Attach them to the thing you configured.

Weak

Helped grow revenue across all channels.

Stronger

Owned paid social and paid search, about 70% of monthly spend, while a colleague ran affiliate and display.

Why

Claiming a whole-company result you contributed one channel to is the fastest way to lose a technical interview. Draw the boundary yourself.

Weak

Scaled the ad accounts.

Stronger

Took monthly paid spend from 22k to 48k EUR over three quarters while holding blended return on spend at 3.4.

Why

Scaling spend is easy on its own. The efficiency number you held it against is the whole claim.

Skills that belong on this CV

Education and certifications

A marketing degree is worth two lines and no more once you have live account numbers to show. Self-taught specialists are common in this role and are not at a disadvantage on paper, as long as the CV carries platform-level detail: nobody invents a Merchant Center disapproval count. If you came in from a different field, put the switch in the summary rather than hiding a gap in the dates.

Certifications

• Google Ads certifications (Search, Shopping, Measurement) - Cheap to hold and widely held, so they prove attendance rather than skill. One line under education, never a section of their own.
• Meta Blueprint or an analytics certification - Worth listing when the advert names it. On a CV with live spend figures it is the least interesting thing on the page.

Certifications will not get a specialist hired. An account structure you can describe from memory will.

How an ATS reads this CV

Appliora's ATS Checker runs 14 checks on an uploaded file and shows you the text its parser extracted. Four of them matter most for a performance marketing CV.

• A real text layer

  Specialists in this role often build the CV in a design tool and export it, and some of those exports carry the headings as outlines or the whole page as one flattened image. If there is no text layer, none of your platform names exist as far as any parser is concerned. The checker shows you exactly what text it could pull; if that view is empty or missing your job titles, the file is the problem, not the wording.

• Concrete skills

  This role invites initialisms: PPC, CRO, CAC, ROAS, MER, CAPI, GTM, SSTM. A block of those reads as fragments rather than recognisable skills, and the exact spellings an advert uses are usually the long ones. Write "Google Tag Manager", "conversions API", "Meta Ads Manager" at least once in full, then use the short form in bullets where it is natural.

• Reading order

  The dashboard-screenshot CV is a genuine habit in performance marketing: a graph of a spend curve, a table of channel results, a chart of CAC by month. Text inside an image contributes nothing to the extracted text, and a table used for layout can be read across rather than down, which interleaves your metrics with your job titles. Check the extracted reading order before you trust a results table.

• Contact details

  Specialists like to link things: a portfolio of ad creative, a certification profile, a Looker Studio sample. When those links are icons or buttons rather than written-out text, the parser gets a decorative glyph and your contact block can come back missing the email entirely. Write the address and the one link you actually want opened as plain text.

Templates that suit this role

• ATS Clean

  Plain single column with nothing decorative, which suits a CV whose value is in the density of platform detail rather than in the layout.

• Growth Marketing

  Built for channel and metric-heavy experience sections, so the cost targets and spend levels sit where a performance hiring manager looks first.

• Swiss One Page

  Keeps a specialist with three to five years on one disciplined page, which is the right length before you have a second budget-owning role to describe.

Related roles

• Marketing Manager
• Growth Marketing Manager
• Account Executive