CV example · Hospitality · Senior

Hotel Manager CV Example & Writing Guide

Hotel management is one of the few jobs where the scorecard is public inside the business: occupancy, average rate, RevPAR, the guest review index, payroll as a share of revenue, how many of your team are still there in twelve months. A CV that describes daily operations and never touches one of those numbers is asking the reader to take a whole career on trust, and it is the most common shape a hotel CV takes. This page is one complete general manager CV at around fourteen years, written so that every claim is tied to a property size and a period.

Appliora Editorial Team · Updated 18 September 2026 · 9 min read

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The full CV example

The context line under each property is doing heavy work here: rooms, star rating and segment decide what a good occupancy figure even looks like.

Anouk Verhagen

General Manager - independent city-centre hotels, 100 to 200 rooms

Amsterdam, Netherlands - open to relocation within the Benelux

Professional summary

Hotel general manager with fourteen years in independent four-star city properties. Took a 148-room hotel from 71 to 82 percent occupancy and RevPAR from 94 to 131 EUR over three years, while cutting payroll from 34 to 29 percent of revenue and lifting the guest review index from 8.1 to 8.9. Ran a 40-room refurbishment with the hotel trading throughout.

Experience

General Manager - Hotel Zandvliet

2021 - present

Independent four-star, 148 rooms, 62-seat restaurant, two meeting rooms, 74 staff, Amsterdam city centre

  • Lifted occupancy from 71 to 82 percent and RevPAR from 94 to 131 EUR over three years, with average rate up 21 EUR and the remainder from midweek corporate demand.
  • Moved direct bookings from 38 to 52 percent of room nights by rebuilding the booking engine flow and pricing the direct rate below the distributed rate on every date.
  • Cut payroll from 34 to 29 percent of revenue by rebuilding the rota around a forecast arrivals curve instead of a fixed pattern, with no reduction in housekeeping minutes per room.
  • Raised the guest review index from 8.1 to 8.9, with the largest single movement on check-in speed after a mobile pre-arrival form removed 3 minutes from the average desk transaction.
  • Cut annual staff turnover from 46 to 27 percent, mainly by moving housekeeping from an outsourced contract to 14 direct hires with a fixed shift pattern.
  • Delivered a 40-room refurbishment in four phases while the hotel traded, protecting 108 sellable rooms a night and finishing 3 weeks ahead of the agreed handover.

Deputy General Manager - Vermeer Collection

2017 - 2021

Group of six boutique properties, 40 to 90 rooms; based at the 90-room Rotterdam property with group-wide rooms responsibility

  • Ran rooms division for a 90-room property and set the revenue calendar for all six hotels, growing group RevPAR 14 percent in the year after the calendar was standardised.
  • Opened a 52-room property from handover to first guest in 11 weeks, recruiting 31 staff and writing the service standards the group still uses.
  • Negotiated the corporate rate agreements for eleven accounts, adding roughly 4,200 room nights a year of midweek business.

Front Office Manager - Sint-Joris Hotel

2013 - 2017

Four-star, 120 rooms, high leisure mix

  • Ran a front office of 12 across three shifts; introduced the upsell programme that added about 61,000 EUR a year in room upgrades.

Education

Bachelor of Hotel Management - Hotelschool The Hague

2009 - 2013

Placement year in rooms division at a 300-room resort property

Skills

  • Revenue management and pricing strategy
  • Rooms division operations
  • Profit and loss ownership at property level
  • Distribution and channel mix
  • Guest experience and reputation management
  • Recruitment, rostering and retention
  • Opera PMS
  • A revenue management system such as IDeaS or Duetto
  • Channel manager and booking engine
  • Review aggregation dashboard
  • Rostering and time-and-attendance software
  • Excel modelling for forecast and budget

Languages

Dutch (native), English (C2), German (B2)

Property types

Independent four-star city, boutique group, one pre-opening

Fictional example. Use your own name, city, email, phone and one profile link.

Why this CV works

Five things this example does that most hotel CVs do not:

  • Every figure is anchored to a property size

    82 percent occupancy means one thing in a 148-room city hotel and something else entirely in a 30-room country house. The context line gives rooms, rating, outlets and headcount before any number appears, so the reader can judge the result instead of guessing at the scale.

  • It separates what she did from what the market did

    Occupancy and RevPAR move for reasons a manager does not control. This CV names the direct booking share, the payroll percentage and staff turnover alongside them, because those three are much harder to attribute to a good year in the city. A reader who has run a property notices the difference immediately.

  • The refurbishment bullet states the constraint

    Forty rooms refurbished is a project. Forty rooms refurbished in four phases while protecting 108 sellable rooms a night is a hotel job, and the constraint is the entire skill. Any operational achievement gets sharper the moment you say what had to keep running.

  • People numbers sit next to money numbers

    Turnover from 46 to 27 percent, with the mechanism named. Hotel owners read payroll percentage first, but any general manager who has rebuilt a housekeeping team knows retention is what makes the payroll number durable rather than a one-off cut.

  • The oldest role is compressed to one line

    The 2013 front office job keeps a single bullet with one number in it. A fourteen-year career fits on two pages only if the early roles give up their space to the work that matches the next property.

Professional summary examples

Entry level

Early hospitality summaries should carry the property size, the size of the shift you run, and one number you influenced. Duty management cover is worth naming, because it is the first taste of running the building.

Mid level

Mid-level is where cost per occupied room and review index belong. State the size of property you are ready for rather than leaving the reader to infer it.

Senior

A senior summary should say which problem you want. "Needs its direct business rebuilt" filters out half the adverts and wins the other half.

Experience bullet examples

Twelve bullets in weak and strong form. Every figure here belongs to the fictional example: pull yours from your own P&L, your PMS and your review dashboard, and give the period alongside them so a reader knows whether a move took three months or three years.

Weak
Responsible for the daily operations of the hotel.
Stronger
Ran a 148-room four-star city hotel with 74 staff, a 62-seat restaurant and two meeting rooms, holding full profit and loss responsibility.
Why
The weak version describes every general manager who has ever lived. Rooms, outlets, headcount and whether the P&L was yours is the whole difference.
Weak
Increased hotel revenue.
Stronger
Lifted RevPAR from 94 to 131 EUR over three years, with 21 EUR of the movement from rate and the rest from midweek corporate occupancy.
Why
Splitting rate from occupancy is what tells a reader you understand your own result. A RevPAR number with no split invites the question anyway.
Weak
Improved guest satisfaction scores.
Stronger
Raised the guest review index from 8.1 to 8.9 in two years, with the largest single gain on check-in speed after a pre-arrival form cut 3 minutes from the average desk transaction.
Why
Name the sub-score that moved and what you changed. "Improved satisfaction" is the least falsifiable sentence in hospitality.
Weak
Managed labour costs.
Stronger
Cut payroll from 34 to 29 percent of revenue by rebuilding the rota against a forecast arrivals curve, with no change to housekeeping minutes per room.
Why
The second clause stops it reading as a service cut. Any owner reading a labour saving is quietly asking what broke.
Weak
Worked with online travel agents.
Stronger
Moved direct bookings from 38 to 52 percent of room nights by rebuilding the booking engine flow and holding the direct rate below the distributed rate on every date.
Why
Channel mix is the number that shows commercial judgment rather than operational tidiness. Give the before, the after and the policy.
Weak
Reduced staff turnover.
Stronger
Cut annual staff turnover from 46 to 27 percent, mainly by bringing housekeeping in house as 14 direct hires on a fixed shift pattern.
Why
Retention claims need the mechanism. Turnover falls on its own in a bad year for the local labour market, and a reader knows that.
Weak
Oversaw a renovation project.
Stronger
Delivered a 40-room refurbishment in four phases while trading, protecting 108 sellable rooms a night and handing over 3 weeks early.
Why
Phases, protected inventory, schedule. A refurbishment bullet with no inventory number in it does not sound like a hotel.
Weak
Managed the hotel budget.
Stronger
Owned a 6.4 million EUR revenue budget and delivered GOP 4 percent above plan in two of three years, with the miss explained by a closed meeting floor.
Why
Naming the year you missed and why buys more credibility than three clean years. Everyone has a bad year; only some CVs admit it.
Weak
Handled guest complaints.
Stronger
Rebuilt the complaint process so that every case was owned by a named duty manager within 30 minutes, taking unresolved cases at checkout from about 9 a month to 2.
Why
A process with a time limit and a count. Complaint handling as a personal quality is unprovable; as a system it is a result.
Weak
Recruited and trained staff.
Stronger
Recruited 31 staff for a 52-room pre-opening in 11 weeks and wrote the service standards the group still runs across six properties.
Why
Pre-opening experience is worth its own bullet, because it is a different job from running a stabilised property. Say how long you had.
Weak
Grew corporate business.
Stronger
Negotiated rate agreements with eleven corporate accounts, adding roughly 4,200 midweek room nights a year.
Why
Account count and room nights. "Grew corporate business" could mean one account that booked twice.
Weak
Ensured compliance with health and safety standards.
Stronger
Held fire, food safety and licensing compliance across two audits a year with no major findings, and retrained 74 staff after a change to the fire evacuation route.
Why
Compliance only becomes evidence when there is an audit result attached. The retraining number shows it reached the floor.

Skills that belong on this CV

Hard skills

  • Property profit and loss ownership, budgeting and forecasting
  • Revenue management: rate strategy, forecasting, displacement analysis
  • Distribution and channel mix, including direct conversion
  • Rooms division operations and housekeeping productivity
  • Food and beverage oversight at property level
  • Reputation management and review response
  • Recruitment, rostering and retention for a shift workforce
  • Capital projects and refurbishment delivered while trading
  • Health, safety, fire and licensing compliance

Tools and technologies

  • Opera or a comparable property management system
  • A revenue management system such as IDeaS or Duetto
  • Channel manager and booking engine
  • Review aggregation and response dashboard
  • Rostering and time-and-attendance software
  • Excel for forecast, budget and displacement modelling

Role-specific strengths

  • Reading a P&L and knowing which line to attack first
  • Holding rate on a soft night without blinking
  • Running a property through a refurbishment or a system change

Soft skills worth proving

  • Handling an escalated guest in front of the team without undermining the duty manager
  • Giving an owner a bad month with the reason and the plan attached
  • Keeping a department head who has just been passed over

Education and certifications

A hotel school degree helps in the first five years and then gives way to the properties you have run. By general manager level, education belongs after experience as three lines: qualification, school, years. What still earns space is a placement or pre-opening at a property type you want to return to, because it explains a jump in your career that the dates alone do not.

Certifications

  • Revenue management certification, for example from a hotel school or an industry body - Worth listing when you are moving into a role where pricing sits with the general manager rather than a central team.
  • Food safety and licensed premises qualifications - Name the level and the jurisdiction, since the requirement differs by country and often by city.
  • Fire safety or premises responsible person training - A line, not a section. It matters for the interview rather than the shortlist.

No certificate substitutes for a property you have run. List the ones the advert names and the ones a licensing authority requires where you are applying.

How an ATS reads this CV

Appliora's ATS Checker runs 14 checks against an uploaded file and shows the text its parser extracted. Four of them matter most for a hotel CV, especially for group applications that go through a central portal.

  • Bullet quality

    This is the heaviest content check, and it is where hotel CVs lose the most. It counts how many bullets carry a figure and how many open with a verb. A CV of "responsible for" lines will score poorly even when the career behind it is strong, because none of the results are in the file.

  • Format traps

    Hospitality templates lean on photographs, coloured banners and icon rows for contact details. Text inside an image is invisible to a parser, and a star rating drawn as a graphic is not a rating as far as the file is concerned.

  • Length against experience

    A general manager with fourteen years and four properties needs two pages, and the check measures length against the experience you have declared rather than against a fixed rule. Compress the early front office roles rather than dropping a property.

  • Concrete skills

    The check looks for recognisable skills rather than orphan fragments. "PMS", "RM" and "F&B" on their own read as noise, so write the term out at least once and let the abbreviation follow it.

Templates that suit this role

  • Grand Hotel

    A formal layout built for hotel applications, with room for property context lines under each employer so the numbers have something to be measured against.

  • Executive Premium

    For owner and asset-manager audiences, where the CV is read as a business document and the restraint of the layout is part of the message.

  • ATS Clean

    Single column and conventional headings, for group careers portals where the file is parsed before a human sees it.

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